01. The Context
This long-term client needed scalable lead gen across the MENA region for freight and parcel forwarding services.
02. The Challenge
Broad service types and geography
Irrelevant search traffic
03. The Breakthrough
5x ROAS
Return on Ad Spend increased fivefold through landing page and ad testing.
10x Website Traffic
Major growth in site visits and visibility regionally.
Lower CPC
SEM landing pages and negatives list reduced spend waste.
Higher Conversion Rates
Conversion-focused design and ad copy boosted performance.
04. The Result
"A combination of keyword targeting, localized ads, and landing page optimization delivered outstanding results across MENA."