01. The Context
We scaled lead generation campaigns across various B2B SaaS products like HRM and CRM software, focusing on cost control and intent-driven targeting.
02. The Challenge
CPCs as high as $200
Highly competitive ad environment
03. The Breakthrough
20x Scale
Grew monthly spend from $4K to $100K within two years.
CPC Reduction
CRO and long-tail keywords lowered average CPC.
Competitor Bidding
Captured leads from competitor brand terms.
04. The Result
"Our strategic use of SKAGs and long-tail keywords helped scale spend while maintaining efficiency."