01. The Context
Initially, we allocated over $50,000 per month to Bing Ads. However, we observed that this channel was not yielding a satisfactory number of closed deals. In response, we reallocated our budget in 2023, shifting our focus to LinkedIn Ads.
02. The Challenge
High ad spend with low return on Bing
Poor closed deal volume
03. The Breakthrough
Lower Cost per Conversion
Reduced cost per conversion from $2,600 to $600.
Improved Conversion Rates
Enhanced CVR through precise keyword targeting on LinkedIn.
04. The Result
"This strategic reallocation of budget from Bing Ads to LinkedIn Ads not only optimized our advertising spend but also resulted in a substantial improvement in both cost efficiency and conversion rates."